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On October 24, 2000, the management and shareholders of Active Apparel Group (AAGP) acquired the Everlast brand and boxing equipment. On September 20, 2007 Everlast Worldwide Inc. was acquired by UK based company Brands Holdings. As of 2007, the Everlast brand is now present in over 101 countries and has 88 licenses worldwide.
(Redirected from Everlast (boxing)) Everlast is an American brand of sports equipment, focused on boxing, mixed martial arts and physical fitness, which markets its products worldwide. The company was founded in The Bronx and is currently based in Manhattan. In 2007, Everlast was acquired by the English retailing group Frasers Group.